Small Business Marketing – Giving is GOOD For Business

You’ve heard all the phrases about the virtues of giving, many with Biblical origins. You may even have experienced moments of selfless giving yourself that manifested in tremendous opportunities coming back to you. I love to give and I must say it’s always a wonderful surprise to see what comes back.One instance stands out for me because of the impact it had on my business. Last year I went the extra mile to help a stranger who walked into my office complex seeking assistance. Afterwards, he was so thankful for the generosity, he took me to lunch and it turned out he represented a prominent business contact for me and I have since benefitted personally and financially from this relationship…very effortlessly I might add because I initiated the “giving.” Giving is good all around, anonymously or otherwise, and is especially good for business. Here’s part of my formula for success.1. Establish some type of charitable giving modelAlign yourself with a local or national charity that would be representative of your industry and or target market. If you work with kids, then consider charities that support education, Toys for Tots, provide clothing, etc. Earmark a small percentage of your profits or a fixed dollar amount to the organization and let others know you’re supporting this group. You may also want to co-sponsor events and fundraising drives that are mutually beneficial. Besides being a good thing to do, you’ll receive more attention from the media and clients love it as well.2. Give to your customersConsider establishing a unique rewards program for existing customers and make them aware of the fact they’re getting something special. Could be a tangible item, additional services, or special discounts. It should be done “just because” and will not only build loyalty but may also inspire your customers to refer more often. There are companies I pay higher prices to for that very reason.3. Give to your prospective customersOffer something for free to prospects to immediately establish a positive energy flow and to allow them to experience you in a positive way prior to making a purchase. If you can impress them before they do business with you, chances are you’ll manifest a loyal customer when they’re ready.4. Give to your communityConsider positioning yourself as a giver in the community by hosting networking events, hosting online discussion boards, providing a free service that would benefit all, etc. Consider the popularity of a vet who opens a dog park next to his office practice. You can achieve instant celebrity status in the community and will experience an effortless flow of customers at your door.

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